Ettractive today announced the launch of their Next Generation Truck Program, offering the opportunity for developers of new electrification technology to be part of a focused vehicle marketing and demonstration program in the North American market. “There is such a high quantity and quality of emerging technology that is right on the fringes of the mainstream. With this program, we are actively seeking out those companies who are developing this tech and giving them an opportunity to be part of this North American market truck.” – Pat Troy CTO, Ettractive Inc. With continual advancements in the market, Ettractive will provide a platform for these technologies aboard a demonstration vehicle which seeks to showcase the latest and greatest products and services. During the program, Ettractive will integrate each of the selected products into a class 4-6 truck which will visit each of the major truck and fleet trade shows in the US and Canada in late 2022 and 2023. The truck will be ava